About Edel Mirzoeva
Edel Mirzojeva: Talent, Discipline & Global Vision
Who is Edel Mirzojeva?
Artist and young entrepreneur Edel Mirzojeva was born in Riga, Latvia, where she began her artistic journey at just four years old at the prestigious performing arts academy TODES, one of the most renowned institutions in the former USSR. From that moment, art and movement became the center of her world.
From Riga to Tenerife: the beginning of a new chapter
In 2008, Edel moved with her mother to Tenerife (Canary Islands, Spain), where she completed her academic studies and took her first steps into the professional entertainment industry. By the age of 15, she was already combining school with her first performances in local shows and events — a clear sign of her determination and early sense of purpose.
A rising career
At 16, Edel began performing in concerts and productions, and just a year later, she was awarded a scholarship from Paul McCartney to study at the Institute of the Arts Barcelona (IAB). There, she completed her degree in Artistic Direction and Choreography, further refining her craft and expanding her professional scope.
During her Master’s in Artistic Direction and Show Business at IEB Barcelona, she lived in Sitges, balancing long days of study with her work in national and international productions — an experience she describes as both challenging and transformative.
Collaborations with global artists
Throughout her career, Edel has worked with internationally acclaimed artists such as Shakira, Dua Lipa, Marhet, Zara Larsson, Prince Royce, Ozuna, and BobaK, among others.
She has taken on roles as both artistic director and choreographer, as well as performer, appearing in major productions and events around the world, including Babylon Dubai, Twiga Montecarlo, Kingsman Barcelona, Billionaire St. Moritz, Salto Natale, Presuntuoso, Nike BCN, Porsche Event Madrid, Messe Austria, Lambertz Germany, La Troop, Allingham Denmark, and BASF.
Her presence has also shined in major advertising campaigns for Pepsi, SEAT, EasyJet, and Porsche, among other global brands.
Beyond the stage
Alongside her artistic career, Edel studied Physiotherapy at the German private center Heilpraktiker Institute in Barcelona. Although she never practiced full-time, her deep understanding of the human body continues to be a powerful tool in her daily life and creative process.
Her entrepreneurial mindset also led her to create her own training brand, “Heels Performance” — an innovative concept that blends classical ballet technique with acrobatics and commercial dance styles, creating a unique performance language that combines strength, precision, and sensuality.
A life between continents
Today, Edel divides her time between Dubai and various European cities, maintaining her residence in Tenerife and traveling frequently to Florida, where she owns property. Her nomadic lifestyle reflects her free spirit and global approach to both art and business.
Inspiration and purpose
Beyond the spotlight, Edel embodies the fusion of discipline, creativity, and vision. Her story is that of a woman who doesn’t just perform, direct, or create — but inspires others to turn their talent into purpose.